Curious about how COVID-19 is impacting food & grocery habits?
My colleague (Susan Blank at QuestResearch Group) and I were, so we gathered data during the week of April 27, 2020 (from about 1000 Americans aged 18+) and found some interesting, and not-so-surprising insights.
One thing is for certain: experimentation and adaptation are the name of the game. New habits mean new opportunities for brands.
Check out our analysis below.
(if you’d like to download the infographic click here)