You know the value that research can deliver. But the more research you do, the harder it can be to find the truly surprising insights that affect your business and your brand.
If that's what you think about research as usual, you're not alone. Business leaders need advisors, not vendors.
You want someone who listens, understands, and responds with a clear, informed point of view. Even if it challenges assumptions. Especially when it defies convention.
The right research can:
Look beyond category drivers and show how your customers perceive your company, your product, and your brand
Reveal insights that directly inform decisions about your business and the brand
Provide a concrete rationale for creative communication—and a set of criteria for testing its effectiveness
Inform a positioning strategy that's not only grounded, but also inspired
Pebble excels at unearthing and synthesizing category, consumer, and brand insights, including:
Qualitative research, international and domestic
UX design checks
Mobile prototype research for app development
Insights and inspiration for creative and design teams
Customer journey research
Creative communications check and validation research
Quantitative research, including brand equity tracking, segmentation studies, pricing research
Category insights and human centered research for innovation, product development, & industrial design
Brand positioning research and development