You’ve seen how a solid strategy can lay the groundwork for inspired execution. And you know that sometimes, it just helps to have some outside perspective—the kind that cancels out the noise and digs down to what really matters.
Of course, it’s not always easy to tie up internal resources on strategy. At times, it can even feel impossible. That’s where Pebble comes in.
A dedicated brand strategist or account planner can:
Structure a clear and persuasive POV
Facilitate buy-in at the executive level
Make a logical and emotional case for a new creative campaign
Devote the necessary time and energy to interpreting data, navigating stakeholder positions, and surveying the competitive landscape
Take a focused, methodical approach to discovery, on-boarding, and positioning
Connect the dots between the business/brand problem and the creative solution
Write rationale documents and briefs that inspire creative problem-solvers